Selected work & experience

Strategy made visible through work that connects.

A collection of social media, content, and communication projects shaped around real audiences—from prospective parents to food lovers, beauty customers, and nonprofit communities.

Featured case study

Havilah Schools

Managed and grew Havilah Schools’ social media presence by developing content strategies, creating engaging content, and using social media to increase brand visibility, build trust with parents, and support student enrolment.

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Platform progress

Instagram

0 → 100+ Followers

Student enrolments began while page had ~60 followers

TikTok

226 → 900+ Followers

Strategic student-centered content & consistent posting

Facebook

Established & Managed

Expanded visibility beyond TikTok and Instagram

Across the portfolio

The thinking behind the deliverables.

Strong work is not only what gets published. It is the strategy, audience understanding, and consistent decision-making behind it.

01

Audience-led content strategy

02

Short-form content creation

03

Profile and page optimization

04

Community-focused storytelling

05

Campaign planning and execution

06

Clear visual communication

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