0 → 100+ Followers
Student enrolments began while page had ~60 followers
All case studies
Education case study
Havilah Schools
Managed and grew Havilah Schools’ social media presence by developing content strategies, creating engaging content, and using social media to increase brand visibility, build trust with parents, and support student enrolment.
Evidence of progress
The results at a glance.
TikTok
226 → 900+ Followers
Strategic student-centered content & consistent posting
Established & Managed
Expanded visibility beyond TikTok and Instagram
Instagram page optimization
From an empty profile to an active brand presence.
The account grew from zero posts and zero followers to a structured profile with 103 posts, 109 followers, clear positioning, organised highlights, and visible content engagement.
0 posts · 0 followers · no established content presence
103 posts · 109 followers · a complete, active profile
Growth evidence
The numbers behind the progress.
Profile and insight snapshots documenting audience growth, content views, interactions, and discovery beyond the existing follower base.
Strategic objective
Build a clearer, more intentional digital presence.
The work connected day-to-day content decisions with the organisation's audience, offer, and wider goals.
Execution
What the work involved.
01
Developed content strategies and content ideas aligned with the school’s educational values and admissions goals.
02
Created educational videos, school activity highlights, promotional content, and engaging social media graphics.
03
Planned and produced content showcasing students’ learning experiences, creativity, confidence, and school participation.
04
Developed parent-focused content, including parenting tips and educational content designed to build trust with prospective parents.
05
Created admission-focused content to support awareness and student enrolment efforts.
06
Contributed to turning social media visibility into tangible business outcomes, with student enrolments recorded during the growth period.
Selected creative
The work in context.
A selection of campaign and communication assets created for this project.
Value delivered
Helped transform the school’s social media presence from a limited platform presence into a broader digital visibility strategy focused on audience engagement, parent trust, and student enrolment.