Helping small brands, schools, and business owners build intentional social media presence through tailored content strategy, short-form video production, and high-converting page management.
Rebecca Adewumi
Social media strategist
Social media should be more than just posting consistently. A brand needs to understand who it wants to reach, what it wants to communicate, and how to turn its online presence into meaningful connections and business opportunities.
Full account management, content scheduling, engagement and community management that grow your brand while you focus on scaling your business.
A tailored content roadmap that defines your content pillars, develops engaging ideas, and establishes a clear content calendar and messaging framework to build meaningful connections and drive brand engagement.
Creating compelling visuals and engaging copy that communicate your brand’s value, capture attention, and turn your content ideas into impactful posts that support your business goals.
Optimizing your profile, bio, highlights, and overall page layout to communicate your brand’s value clearly, improve discoverability, and turn profile visitors into potential customers.
Basic graphic design with clean, on-brand visuals that support your content and keep your page looking polished.
Daily engagement, replying to comments and messages, and building real connections that keep your audience coming back.
Keeping an eye on what your audience responds to, so each post speaks to their needs and supports your goals.
Strategic social media campaigns across education, culinary commerce, beauty, and non-profit communication. Click on any case study button to view the full breakdown.
Grew page from 0 to 100+ followers on Instagram with student enrolments recorded during the growth period, plus TikTok growth to 900+ followers.
Developed culinary storytelling around African meals, pastries, catering events, and behind-the-scenes prep to generate enquiries.
Revamped page bio, custom highlight covers, and product styling tutorials to establish visual authority and drive direct customer orders.
Designed graphics for initiatives and announcements, streamlined official communications, and optimized the social media presence.
A closer look at how I turn social media ideas into clear, engaging content for real audiences.
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From limited platform presence to a structured content system built around parent trust, student stories, and admissions.
Read the full case studyStarting with limited platform presence, no structured content pillars, and prospective parents unaware of programs.
Parent-focused tips, student creativity clips, International Day coverage, and timely admission campaigns.
See the strategy, platform growth, content execution, and value delivered in the complete project breakdown.
Explore projectA predictable, sustainable cadence that builds anticipation and loyalty without last-minute scrambling or creator burnout.
How one core brand story is tailored across TikTok, Instagram, and Facebook to match algorithmic behavior and audience mindset.
Fast visual hook in 2 seconds, authentic student voice, relatable background audio, and immediate problem-solution pacing.
Saveable 5-slide educational carousel, polished cover, clear typography, and a question sticker in the story.
Full photo album from classroom activities, parent community discussion, and direct link for enquiries and registration.
Audit current pages, listen to your target audience's core questions, and clarify your business targets.
Define content pillars, develop weekly themes, and build an organized editorial calendar with zero guesswork.
Produce high-retention short videos, clean on-brand visuals, and captions that prompt comments and direct saves.
Analyze what resonated, audit reach and enquiries, and refine the roadmap so each post works harder.
“Rebecca gave our content clear structure without taking away the warmth of our brand voice.”
Comprehensive profile evaluation, bio revamp, highlight category icons, and 10 tailored content ideas.
4 weekly themes, 16 customized post hooks & captions, story prompt calendar, and branded templates.
Full scheduling, video editing on CapCut, daily DM/comment triage, and bi-weekly analytics reporting.
Send an email or message on WhatsApp to discuss your brand's roadmap, admissions season, or product launch.
